Chapter 158: Brainwashing Commercial Jingle [Fourth Update]

After the recording of the episode, the little baby once again became the biggest bug in the show!

Since she couldn't understand the tasks and instructions, Yu Zhiyu and his wife could only simply tell her what she needed to do.

Therefore, while recording the third episode, the production team gave out a task where the children had to follow numerical clues to find hidden food and then bring it back home to cook for their parents. As a result, after her parents explained it to her, the baby remembered that she had to find food, so she went straight to the villagers' homes and asked for a lot of food...

Consequently, even though she failed to complete the official task for this episode, she still brought back plenty of food for her parents.

During this time, Zhang Doudou was inevitably crying and making a fuss again while searching for food. However, since the production team had already made arrangements with Zhang Qingsong and his wife, no matter how much Zhang Doudou cried and threw tantrums, nobody went to comfort him.

Ni Qiqin reminded him throughout the process, urging him to continue searching for food, otherwise he and his parents would go hungry that night.

Eventually, after a long time of crying and shouting for his mom and dad to no avail, Zhang Doudou finally stopped crying and climbed up from the ground. Then, after Ni Qiqin reminded him what he needed to do in order to go back to his parents, he finally resumed searching for food.

After the recording of this episode, Zhang Doudou had already begun to show signs of change.

Thus, when filming resumed the next day, the production team threw another difficult challenge at Zhang Doudou. He started crying and throwing a tantrum again, but upon realizing it was still useless, he didn't cry for long this time.

And this was the most obvious change in Zhang Doudou since his transformation!

......

Two days later.

After finishing the recording of two episodes, Yang Bing, Director Zhang, and Ni Qiqin headed back to the television station.

This time, Zhang Qingsong’s family did not go back because Zhou Jian and his wife suggested they stay for a while longer. Capitalizing on the noticeable changes in Zhang Doudou, they wanted to push harder to completely rid him of his petty habit of crying and making a fuss.

Just like that, the second episode of "Where Are We Going, Dad?" was finally broadcast.

In this episode, Zhang Doudou remained as repulsive to the audience as ever, while the baby remained as endearing and adorable as usual. Little Zhou and Yaya also accumulated a large fan base after adapting to the show.

By the time the episode finished airing, it was already past midnight. At that moment, "Where Are We Going, Dad?" actually made it to Weibo's trending searches!

Apart from the viewers who were still scolding Zhang Doudou, everything else was met with rave reviews. Everyone felt that the show was exceptionally wonderful and entertaining.

In particular, the family interactions and bonding moments between Yu Zhiyu's family of three simply won over countless fans.

The next morning.

Yang Bing hurried over to report: "Director Chen, Director Zhang! The ratings for the second episode have broken 2!"

"What!" Director Chen was dumbfounded. "Broken 2?"

Director Zhang was equally stunned and quickly asked, "How much?"

Yang Bing placed the ratings table on the desk and announced, "2.44%!"

Gasp...

Director Chen even suspected whether the ratings were a mistake. "The premiere rating was 1.18%, and the second episode's rating actually reached as high as 2.44%? That's more than a double increase!"

Director Zhang praised admiringly, "Yu Zhiyu is truly a genius! I never expected a variety show with this kind of parental theme to become such a massive hit! And this show airs at such a late time slot, too!"

Yang Bing said excitedly, "I told you the programs he planned would never bomb! With the current surge in ratings, there's a chance the ratings might even surpass 'The King of Masks'!"

Director Chen was puzzled. "What do you guys find so appealing about this show? Why are the ratings so high?"

Director Zhang smiled bitterly, "Aside from Yu Zhiyu's daughter being very cute, I honestly didn't feel like there was anything particularly remarkable while filming it!"

Yang Bing explained, "Actually, there are plenty of highlights! First of all, Yu Zhiyu and Qin Haiyu brought a huge wave of fan traffic to the show! Secondly, their daughter is indeed adorable and attracts tons of fans! Furthermore, there is the peaceful rural life, the cute and humorous children executing their tasks, and the heartwarming daily interactions between celebrity parents and children—these are all quite interesting highlights of the show!

Of course, the biggest reason for the massive surge in ratings for this episode is that the theme song released by Yu Zhiyu became a hit, and his published storybooks are exceptionally bestselling!"

Director Chen nodded and instructed, "Starting from the next episode, adjust the broadcast time! Move it from ten o'clock to eight o'clock!"

......

Saturday.

Now that the village children didn't have classes, it became lively again early in the morning.

Upon receiving the message sent by Yang Bing, Yu Zhiyu burst into laughter and asked, "Wife, where is Fatty Ling?"

Qin Haiyu replied, "Isn't she playing outside with the baby?"

Yu Zhiyu walked out the door and saw Xu Ling teaching the baby how to play hopscotch. However, the baby was still too young and could barely stand steadily on one foot, let alone hop on one foot.

He proudly declared, "Fatty Ling! Let me tell you some unfortunate news: the ratings for last night's episode broke 2%!"

Qin Haiyu was the first to be astonished. "Really or fake? It broke 2% just like that?"

Xu Ling glared at Yu Zhiyu with eyes full of disgust. You're the fatty! Your entire family is full of fatties!

However, she hadn't expected that only two episodes in, the ratings would already exceed 2%.

She pulled the baby back and said, "What's so great about that! It still hasn't surpassed 'The King of Masks', has it!"

Yu Zhiyu disdainfully retorted, "You're just stubbornly refusing to admit defeat! Just wait and see, since this episode's rating exceeded 2%, the next episode will definitely exceed 3%, and by then, 4% or 5% will be a breeze!"

Xu Ling counterattacked, "You may not look like much, but your imagination sure is beautiful!"

Qin Haiyu couldn't be bothered to roast her husband and Xu Ling anymore, so she asked, "What are the exact ratings?"

Yu Zhiyu answered, "2.44%!"

Qin Haiyu gasped in shock, "Wow! If this can be stabilized, these ratings might even have a chance to surpass 'I Am a Singer'!"

Yu Zhiyu said confidently, "Surpassing 'I Am a Singer' is nothing; even 'The King of Masks' will definitely be surpassed! Because starting next week, the broadcast time is moved up by two hours. With that, the ratings will undoubtedly be even higher!"

Hearing the commotion, Zhou Jian walked over and asked, "Is it really that awesome? The ratings actually exceeded 2%?"

Yu Zhiyu showed a hint of smugness. "Of course, just look at whose planned program this is. How could it not be awesome!"

Zhou Jian was completely impressed. How could this guy excel at literally everything he did?

He simply wasn't human anymore!

Xu Ling figured that their phones were probably going to be ringing off the hook today!

With such incredible ratings, many advertisers would undoubtedly come knocking on their door next. After all, apart from the title sponsor, this show by Yu Zhiyu hadn't accepted any other advertisements yet!

And what Yu Zhiyu was waiting for was precisely this moment!

Therefore, either they wouldn't take any commercials, or they would take on a huge one—a fierce and lucrative one!

Thus, by the afternoon, a fiercely satisfying advertising partnership and endorsement deal had already been successfully negotiated!

After the next episode aired, when Yu Zhiyu and his wife stood with their backs to the audience while bathing the baby in the show, the brainwashing commercial jingle they sang unexpectedly went viral across the entire internet overnight!