Chapter 55: Is It Possible to Become an Overnight Sensation?

On his way back, Manager Chen forwarded Yu Zhile’s advertising proposal to President Yang for review.

On the other side, President Yang was instantly intrigued after reading the proposal and laughed, “This is the first time I’ve seen such a delightfully absurd and quirky advertising plan! It may not have been as surprising as I imagined, but it’s certainly interesting, with a style that fits the current social climate and reflects the mindset of young people. Perhaps, paired with this song, the advertisement could produce an unexpectedly wonderful effect!”

As for sponsoring the chess tournament, President Yang was a bit puzzled. Why did this person want to host such an event? Was he a chess enthusiast?

With Chen’s feedback, President Yang learned it was merely a local chess competition in a small county, with at most a few thousand participants, and not much expense involved.

After considering for a moment, he replied, “Agreed, we can sponsor the tournament! It’s a form of offline promotion, and by incorporating a campaign to promote chess culture as a public welfare activity, it might yield a good offline advertising effect!”

Manager Chen thought for a moment and responded, “I think it’s a great idea, especially now, in the era when short videos and internet celebrities are booming. Once this public welfare event is announced, perhaps many chess enthusiasts who gained popularity through short videos will join in, inadvertently promoting our brand.”

President Yang said, “In that case, this public chess tournament is part of his advertising plan! I’ve reviewed his proposal—it’s quite good. Let’s shoot the promotional video according to his ideas.

With New Year’s Day approaching, the tournament can take place then. If the response is positive, we can organize more such public welfare tournaments across the country.”

“Alright!”

…

Two days later.

Qin Haiyu returned after filming the promotional video and immediately complained, “Honey, what sort of crazy plan is this? It’s so embarrassing!”

Yu Zhile laughed, “Why embarrassing? Isn’t it fun?”

“Not at all!” Qin Haiyu kicked off her shoes and grumbled, “I had to pretend to sing off-key, and the way I went off tune was just awful! Too embarrassing! Too mortifying!”

Yu Zhile chuckled, “That’s exactly what makes it interesting! Isn’t this the classic novel trope? The protagonist sings terribly in public, everyone laughs, and then, after a sip of yogurt, their talent maxes out and they sing like an angel!

Such simple, direct, and ridiculous plotlines are the easiest for viewers to remember, so the advertisement becomes effective!”

Qin Haiyu snorted, “Once this ad goes public, I bet I’ll be endlessly mocked and teased!”

Yu Zhile laughed, “I’ve thought of plenty more brainwashing ads like this! If this one goes viral and other brands want you as their spokesperson, you’ll realize this ad was actually pretty good!”

Qin Haiyu pouted and walked over, glaring, “Honey! You’ve changed! You’re even learning to trick your own wife!”

Yu Zhile smiled, “How is this trickery? It’s clearly for the sake of our future! Think about it—being a spokesperson for an ad and earning tens of millions, such a lucrative deal, I’d gladly endure a lifetime of mockery for it!”

Qin Haiyu suddenly nodded, “That’s true! It’s even more profitable than joining a variety show!”

Yu Zhile burst out laughing, “Sweetheart, has anyone ever told you you’re the type to help count the money after being sold?”

Qin Haiyu suddenly realized her husband’s words were quite off, and immediately pounced, sitting squarely on Yu Zhile’s lap, fiercely declaring, “How dare you! Selling me and making me help count the money! Watch me bite you!”

She really did open her mouth and bit Yu Zhile’s shoulder, with considerable enthusiasm.

Yu Zhile patted his wife’s backside and suddenly shouted toward the room, “Mom, look at your daughter-in-law! She’s bullying your son again!”

Qin Haiyu was startled, quickly letting go, and got off her husband’s lap, straightening her slightly disheveled clothes. Her reproachful gaze seemed to say: “Annoying husband! You didn’t even warn me your mother was here!”

So embarrassing!

So mortifying!

Seeing her reaction, Yu Zhile couldn’t help but laugh, “Ha, fooled you! Mom’s not here!”

“You!” Qin Haiyu gnashed her teeth, pouncing again, mouth open for another bite.

Yu Zhile hurriedly said, “Mom, look! This is your daughter-in-law’s true nature!”

Qin Haiyu was fooled again!

Yu Zhile laughed so hard he almost choked, “Just teasing you! It’s Friday—Mom can only come over after her afternoon class.”

“Ugh! You’re so infuriating!”

Just as Qin Haiyu was figuring out how to teach her husband a lesson, Yu Zhile coughed and called toward the room, “Mom! Come out! Your daughter-in-law is about to lose her temper!”

Qin Haiyu was speechless!

Was her mother-in-law here or not?

She glared fiercely at her husband, then quietly peeked into the room, discovering that her mother-in-law wasn’t there at all. She hummed, “How dare you mess with me!”

Just as she turned around, Yu Zhile quietly approached from behind and, catching her off guard, scooped her up in a princess carry, laughing, “Darling, are you surprised? Is it exciting?”

Qin Haiyu pretended to struggle, “Let me go, I need to fetch the keyboard!”

“Haha, you’re so cute, sweetheart!” Yu Zhile lowered his head and kissed her. Qin Haiyu turned her face away, refusing, feigning displeasure.

“Honey, you look beautiful today!” Yu Zhile suddenly complimented her. Qin Haiyu’s youthful outfit and makeup made her look like a college girl, reminding Yu Zhile of the first time he saw her at university.

Qin Haiyu continued to snort, “So I wasn’t beautiful yesterday? Wasn’t beautiful before?”

“Beautiful!” Yu Zhile placed her on the bed, “But today’s beauty is different. Today, you’re a true beauty—a girl, just like when I first saw you at school.”

Qin Haiyu hummed, “Even if you flatter me, you’re still being punished with the keyboard! How dare you use my mother-in-law to trick me!”

Yu Zhile replied, “No problem, I’ll kneel on it later!”

Qin Haiyu giggled, surrendering to her playful and not-so-serious husband.

…

The next night.

The endorsement ad for Moolcow Yogurt Drink was released, and Yu Zhile began posting the song “Sweet and Sour, That’s Me” on various music platforms using Qin Haiyu’s singer account, noting at the end that it was the “Moolcow Yogurt Drink Ad Theme Song.”

Once the song was approved, the moment had come to see whether it would explode in popularity overnight!

…

PS: Let me ask you a question—have all your recommendation votes gone to those other flashy characters?