Chapter 58: What Is Your Husband Up To Again

Xu Ling watched Yu Zhile ascend to the second floor, her face brimming with curiosity as she asked, “What is your husband up to this time?”
Qin Haiyu sighed, “I wish I knew too!”
“Well…” Xu Ling could only wait to see the outcome.

After entering his study, Yu Zhile sent a message to Manager Chen: “So, how is it? Have your sour yogurt drink sales gone up clearly?”
Manager Chen was busy, but still took a moment to reply: “The ad campaign is working well. This morning, orders for the yogurt drink your wife endorses have already increased several times over yesterday’s numbers.
I’ve heard that all of a sudden, lots of trending videos copying our ad’s storyline have popped up overnight on short video apps. Even we didn’t expect such an effect.”
Yu Zhile replied, “See? Fifty-one million was already a bargain for you! Just my ad campaign alone is worth that much!”
Manager Chen felt a bit awkward…
Was he hinting at an additional campaign fee?
But to be honest, she also thought Yu Zhile’s campaign was worth fifty million.
Of course, before seeing the results, no one would have accepted even ten million, let alone fifty.
Yu Zhile clearly understood that if the price for his campaign and endorsement model went any higher, even a leading group like Mengniu might balk, and other competitors would find it even harder to accept.

Yu Zhile hadn’t reached out to Manager Chen because he felt shortchanged or wanted more money.
His aim was to do Old Yang a favor and at the same time build a good relationship with Mengniu Group, paving the way for further cooperation in the future.
After all, connections are always important; only with a wide network does the world broaden.

He asked, “Have you arranged the chess tournament I mentioned?”
Manager Chen replied, “We’ve already sent people to handle it. The tournament will be held on New Year’s Day.”
Yu Zhile asked, “How is the tournament organized? Could you send me the proposal to review?”
“One moment.”
A while later, Manager Chen sent over the tournament plan.

Yu Zhile glanced through it and realized that Mengniu Group, as a giant in the dairy industry, truly had vision.
The first Mengniu Yogurt Charity Chess Tournament was themed around public welfare, promoting the culture of chess!

Stripping away the talk of public welfare, it was in fact a product launch event held offline!
Yu Zhile didn’t bother to guess at their intentions. Now that the chess tournament was confirmed, his father could join in, bask in the excitement, and show off a bit.
As for the prizes, Yu Zhile found them rather ordinary, yet for the average person, they were still quite appealing!

Champion: 5,888 yuan in cash plus 10 cases of Mengniu Yogurt.
Runner-up: 3,888 yuan in cash plus 9 cases of Mengniu Yogurt.
Third place: 1,888 yuan in cash plus 8 cases of Mengniu Yogurt.
Fourth to tenth place: each receives 888 yuan in cash plus 5 cases of Mengniu Yogurt.
From eleventh to thirtieth place, there is no cash prize, but each receives a case of yogurt endorsed by Qin Haiyu.

Although the prizes seemed modest, for ordinary people their allure was undeniable.
Yu Zhile could already picture the lively scene when this charity event unfolded in his hometown, and how many people it would attract to participate and spectate!
He only hoped his father wouldn’t brag so much that he failed to even make the top thirty.
If that happened, all his efforts in orchestrating the tournament would be for nothing!

As for the rules, Yu Zhile scanned through them and found Mengniu Group to be quite rigorous.
To make the tournament more professional, every participant had to win an average-difficulty online chess game against the AI before registering. This both limited the number of entrants and prevented those who couldn’t actually play from taking up spots.

“Pretty good! The tournament is well-prepared and professional. By the way, are you planning a major advertising blitz to quickly take over the yogurt market?”

Seeing Yu Zhile’s message, Manager Chen was again surprised!
Had someone leaked information?
Otherwise, how could he know even this?
It was as if he had them in the palm of his hand!

She replied, “Yes, does Mr. Yu have any questions?”

Yu Zhile typed, “This morning Dragon TV invited my wife to perform at their New Year’s Gala. I want her to go, but she’s refusing, so I wanted to ask if you’re planning to sponsor the Dragon TV New Year’s Gala?
If you are, and Dragon TV and you issue a joint invitation, then with a little persuasion from me, my wife will reluctantly agree to participate!”

Manager Chen asked, “Why do you want her to go if she doesn’t want to?”

Yu Zhile replied, “She works so hard caring for our daughter every day. I know she really yearns for the stage and wants to sing. But after our daughter was born, she gave up all her hobbies to focus on the family.
The last time she performed on ‘I Am a Singer,’ I secretly contacted the show and paid for her challenger spot. She only agreed because she was forced.
But you can’t pull that trick twice. So, if you’re planning a big push to capture the yogurt market, sponsoring the Dragon TV New Year’s Gala would be perfect for advertising.
That way, as the product’s spokesperson, you’ll naturally want to invite her to the gala. With both Dragon TV and your company inviting her, a little nudge from me and she won’t be able to refuse.”

Manager Chen was stunned!
So this was why he’d contacted her?
Thinking about it, she felt a twinge of envy—
Qin Haiyu’s husband was so considerate!
She wished she had such a warm, caring husband herself…

Moved by Yu Zhile’s thoughtfulness, she replied, “Alright! I’ll discuss it with Director Yang!”

Yu Zhile sent her Yang Bing’s contact and typed, “This is the planner for the Dragon TV New Year’s Gala. If you want to sponsor, you can contact him to discuss the sponsorship and the gala’s proposal.”

“Got it.”

“Then I won’t keep you any longer!”

Yu Zhile then messaged Yang Bing: “Old Yang, Mengniu Yogurt is interested in sponsoring the Dragon TV New Year’s Gala. I’ve given them your number and told them you’re the gala’s planner. Someone will contact you to discuss sponsorship and planning. This is a rare opportunity—be prepared and don’t miss it!”

On the other end, when Yang Bing saw Yu Zhile’s message, he was so moved he almost cried!
Then, he grew nervous—
Because the station hadn’t assigned him to plan this year’s New Year’s Gala!
He knew nothing about it at all!